Master of Marketing
In my Advanced Marketing Management course, I completed case studies on the brands Liquid Death and the Daily Crunch in which I analyzed the marketing problems occurring within these companies and provided recommendations. We completed a final project where we created a brand extension for Amazon called Pantry Pal.
The Master of Marketing program participates in Brand Week where students present a marketing strategy to the board of an existing brand. My team was tasked with putting together an entire launch plan for the Auburn branch of the Graduate Hotels. Additionally, we pitched a partnership between Vanderbilt Athletics and Bridgestone.
In my Pricing course, we completed an analysis on the pricing tiers of HBO Max.
My Retailing class consisted of a final presentation on both a national and international brand. We chose to analyze Glossier for our national brand and Shein for our international brand.
Selling Strategy focused on promotions and public relations. Through this course, we researched Apple’s Shot on iPhone campaign and the activation of the promotions within the campaign.
Consumer Behavior taught us how to understand consumers’ behaviors by running an A/B test. We ran our own experiment that looked into the affect of trendiness on professionalism.
- Impact of Trendiness on Perceptions in the Workplace
- Impact of Trendiness on Perceptions in the Workplace Paper
Quantitative Methods for Marketing focused on utilizing Qualtrics to collect data and run SPSS tests in order to understand consumer purchasing habits. We analyzed this specifically with American Airlines.
Developing the Marketing Plan taught me how to use storytelling to enhance a brand’s message. I mapped out a story board for Kylie Cosmetics and used it to redo the brand’s website. For the final project, we created a marketing plan for the fake company Breakin’ on a Budget.